Today, a large number of businessmen and popular bloggers are effectively using Instagram for professional purposes. They want to attract a large audience, gain more followers, create anticipation for the next update, and engage in promotional activities. Therefore, the question arises of what exactly the process of promotion involves and how it can be done on your own or with the help of special services and programs. Let’s raise the level of the account to the highest.
Don’t you remember the good old days of the popular social network Instagram? The users of this social network were posting funny pictures once a week. They were often accompanied by funny captions and stickers. Of course, this was the golden age of the social network. At that time, users were posting pictures for themselves and not to attract the audience.
However, this has all changed. Today, the social network has turned into a highly influential tool capable of generating customers, profits, and even worldwide recognition. Or has it? The answer to this question depends on how you are using the social network. If you want to achieve something out of it, you are required to engage in promotional activities.
What is a Promotion on Instagram?
Therefore, we are going to discuss the process of promotions on the social network Instagram and how to do it on your own or with the help of special services and programs. The process of promotions on the social network involves attracting active followers who are part of the audience of the profile. The primary process of promotions on the social network involves attracting the audience and gaining their trust and interest. The user of the social network then publishes sponsored content or promotes his or her products and services.
The process of reaching the desired popularity level on the social network can be done in various ways. These ways may vary depending on whether the account is personal or business. I have prepared a useful guide on how to increase the popularity of a personal account. Let’s consider the personal account.
Recommendations for Personal Blogs
For personal blogs, it is recommended to fill the account with quality photos and descriptions. The main recommendations include:
- Establishing the optimal timing for publishing posts. Posts should be published strategically to make the page instantly appealing.
- Establishing the optimal publishing frequency. The optimal publishing frequency is 1 to 3–4 posts per day.
- Establishing the professional theme of the blog and developing it.
- Answering comments immediately to remain relevant.
- Sharing your personal information and expressing your personal point of view regarding different issues.
- Requesting your followers to share personal information.
Recommendations for Business Accounts
For business accounts, the recommendations remain similar but with some variations:
- Displaying the brand and logo of the business.
- Displaying only quality photos of products.
- Creating rapid brand awareness.
- Displaying the process of making the product.
- Displaying customer reviews.
- Displaying advertisements once per week.
- Displaying gratitude to your followers for making orders and purchasing your products.
Thus, the promoted and engaging Instagram page not only gains popularity but also makes significant money. I have prepared an article “How to Promote an Instagram Page? (Real Ready-Made Solution Inside).” Read it to gain more knowledge.
The Benefits of Promotion on Instagram
As mentioned above, the promotion of the Instagram page means performing special actions to increase the number of followers and likes. Instagram provides users with great opportunities. Some of the main characteristics of this social network include:
- Large number of users: More than 800 million.
- High growth rate: New users and companies are joining every day.
- High activity rate: Approximately 500,000 users are online every day. This number accounts for more than 60% of all users.
- High engagement rate: On average, there are 1,000 comments and 8,500 likes per second.
These statistics speak volumes of the potential to reach customers, fans, and like-minded individuals. One need not be an entrepreneur to make money or do something productive. One can make money out of one’s hobbies, share life hacks, help people solve problems, or even share high-quality content. One can gain traction through account promotion on Instagram. If one enjoys the process and interaction with people on social media, it can be considered a productive use of time and thus a positive outcome.
If one needs inspiration on how to promote one’s small business on Instagram through real-time case studies, check out How to Promote Your Small Business on Instagram? 5 Real Examples of Success! and establish your own business.
How to Promote Your IG Account?
Before one starts to enjoy positive outcomes on one’s account, it needs to be properly configured. There are many ways to promote one’s Instagram account. Users have been creative in developing unique methods of account promotion. Below are some general methods of account promotion on Instagram through experience.
P.S.: Instagram is a new platform. New features are being added almost on a daily basis. You can even develop your own original methods.
Method 1: Advertising
Promote your page on Instagram through various means like Facebook, on your store or blog, communities, or even in comments where possible. If one decides to advertise on Instagram, there are even greater prospects. One can use various services to advertise on Instagram in a cost-effective manner. One can even consider approaching promoted accounts or even Instagram influencers.
Method 2: Contests and Giveaways
A simple and effective way to attract a large number of followers is to offer prizes for sharing, commenting, tagging friends, and posting in accordance with the requirements. A sample example for a giveaway contest where the most active participants can win a smartphone:
- Like a certain photo
- Follow the account
- Sign up on the online store page through an external link
- Post a screenshot on your profile and tag the appropriate photo with a required hashtag
- Receive 20 or more likes
Note that this audience is more active and receptive compared to other social media platforms.
Method 3: Mutual Promotion
SFS or shout-out for shout-out is a simple method where you promote other Instagram pages on your profile, and they provide you with response content. This method is free and can be effective and quick but is applicable mainly for personal accounts like designers, copywriters, and artists.
Method 4: Using a Post Planner
Quality is essential in any social media platform. A profile is like a business card and is usually the first thing people see when they check your profile. To maintain timely posts and take advantage of opportunities to improve your profile, a convenient tool like Sqirk Post Planner can be used:
- Create a post with a catchy caption
- Attach a desired image or video
- Add interesting stickers and emoticons to attract visitors’ attention
- Include location and hashtags to increase discoverability
- Schedule a desired time for publishing according to a target time zone
- Save and publish at the chosen time
This feature helps in creating posts on a computer or Mac. This is more convenient than creating posts on a mobile phone. All the steps are automated. The application can manage several accounts. The application can create a plan and publish posts automatically.
Method 5: Direct Messaging
The basis for the success of an influencer or a business on Instagram is good communication with customers and clients. People love good communication. They need guidance and recommendations.
Sqirk Direct Messages helps in continuous communication with customers. Write a message and set the parameters. The steps are easy and require no technical expertise. Auto-sending is available based on the criteria: new followers, all followers, and selected followers. Each method has its own advantages.
For a detailed explanation on how to work with the application, please refer to How to Automate Instagram Direct Messages?
Conclusion
To promote on Instagram, a variety of steps are involved. All these steps need to be tested. The best method to help you will be revealed after a few steps. However, the best method is to try all the promotional steps and be excellent in them.
Do you want to be updated with the latest news? Now you can communicate with customers through Direct Chat. All the necessary information on the topic has been prepared for you.
Start your promotion with Sqirk’s tools. Achieve results by tomorrow.
Significant Benefits of Sqirk
- Automation: Sqirk will like, follow, and unfollow for you, and do it in a way that is indistinguishable from actual humans doing it.
- Cost-Effective: And we will do it for a price that is, to you, virtually free. Time is money, and we know it.
- Efficiency: We are the most efficient Instagram automation tool out there.
- Easy to use: Don’t worry about a multitude of complicated settings to deal with – we do all the heavy lifting for you. Just a few clicks and you’re ready to go.
- Secure: We respect our customers and promise not to sell your information to third parties.
- Trusted: We are already trusted by over 15,000 customers.